Ogling Apple's purple iPhone 12 | Engadget

Look, there really isn’t much to say about the new, purple iPhone 12. It’s roughly the same pastel shade that last year’s purple iPhone 11 came in, which means it’s more of a lavender than anything else. (If you’re a connoisseur of Southeast Asian flavors, I should point out this iPhone’s hue is nearly a dead ringer for some varieties of delicious Ube ice cream.) You’ll also be able to pre-order one starting this Friday, if for some reason the white, black, red, blue, or green models didn’t already do it for you. That’s... about it.