Mercedes-Benz India, a subsidiary of Daimler AG, the German automobile manufacturer, reported its best retail sales in Financial Year 2023-24 (FY24). According to the company's official statement, Mercedes-Benz sold a total of 10,575 units during this period, marking a significant growth of 31% compared to the previous financial year's retail sales of 8,105 units.
The strong sales performance was driven by the continued demand for its locally produced models, including the C-Class, E-Class, S-Class, and GLA, among others. The company's focus on digitalization and customer engagement initiatives also contributed to the growth.
Mercedes-Benz India's Managing Director and CEO, Martin Schwenk, expressed his satisfaction with the company's performance and stated that they are committed to delivering the best products and services to their customers in India. He also mentioned that they will continue to invest in digitalization and customer engagement initiatives to further enhance their customer experience.
The Indian automobile market has been showing signs of recovery after being impacted by various factors such as the COVID-19 pandemic and economic uncertainties. The strong sales performance by Mercedes-Benz India is a positive sign for the luxury car segment in the country.
It is important to note that retail sales refer to the number of vehicles sold to end customers and not including sales to fleet operators or other businesses. The financial year for Mercedes-Benz India runs from April 1 to March 31.
In conclusion, Mercedes-Benz India reported its best retail sales in Financial Year 2023-24 with a total of 10,575 units sold, marking a growth of 31% compared to the previous financial year. The growth was driven by the demand for locally produced models and the company's focus on digitalization and customer engagement initiatives. The strong sales performance is a positive sign for the luxury car segment in India.
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